WhatConverts

Track every lead from every marketing source

From $30/mo

About WhatConverts

WhatConverts is a lead intelligence platform built for marketing agencies and performance-focused teams who need to prove ROI beyond click and conversion tracking. It tracks every lead type — calls, forms, live chat, and e-commerce transactions — and ties each one back to the exact source: Google Ads keyword, organic landing page, or social campaign. Dynamic Number Insertion swaps phone numbers on your website in real-time based on traffic source, enabling true multi-touch attribution. Call recording is included free across all plans ($0.02/min for transcription). Plans start at $30/month (Call Tracking) with $0.10 per additional form/chat lead. Pro ($100/mo) unlocks Call Flows and custom reporting; Elite ($160/mo) adds full customer journey tracking and multi-click attribution. Agency plans start at $500/month with white-label dashboards for managing multiple client accounts. WhatConverts is purely a lead attribution and reporting tool — not suitable for teams needing built-in email marketing, ad management, or a full marketing automation suite.

Key Features

Dynamic Number Insertion — swaps phone numbers based on traffic source for precise call attribution

Call recording — automatic and free across all plans, optional transcription at $0.02/min

Multi-channel lead tracking — calls, forms, live chat, and e-commerce in one unified inbox

Full customer journey mapping — tracks every touchpoint from first click to conversion (Elite)

White-label reporting — custom-branded client dashboards for agencies

CRM integrations — syncs lead data with Salesforce, HubSpot, and Pipedrive

Google Ads integration — passes lead quality signals back for Smart Bidding optimization

Custom Report Builder — flexible dashboards and exportable client-ready reports (Pro+)

Pros & Cons

Pros

• Best multi-channel attribution for agencies — calls, forms, chat all attributed in one view
• Call recording is free — competitors charge $10-20/mo extra for this feature
• Highly accurate attribution data — consistently rated above competitors by agency users
• White-label agency tools genuinely built for managing multiple client accounts
• Lead quality data feeds back into Google Smart Bidding for automated optimization

Cons

• Expensive for small teams — real functionality starts at $100/mo (Pro), not $30/mo
• Usage-based per-lead pricing ($0.10/lead) adds unpredictability to monthly bills
• Agency plans ($500+/mo) are priced out of reach for most small agencies
• Purely a tracking and reporting tool — no email marketing or ad management built in
• International phone number support limited compared to dedicated call tracking competitors

Best For

Marketing agencies running PPC for multiple clients needing full multi-channel attribution B2B businesses where phone calls are the primary lead conversion channel Performance marketers needing to prove exact ROI of specific ad spend to clients Sales teams sending lead quality signals back to Google Ads for Smart Bidding Enterprise marketing teams with multi-channel acquisition needing unified lead intelligence