Ahrefs
All-in-one SEO toolset
About Ahrefs
Ahrefs is the SEO professional's weapon of choice, offering the internet's second-largest web crawler (after Google) with 400 billion pages indexed. Its killer feature is backlink analysisâsee who links to any website, analyze anchor text, and identify link-building opportunities. Beyond backlinks, Ahrefs excels at keyword research with accurate search volumes, SERP analysis showing ranking difficulty, and competitor analysis revealing their top pages. The credit-based pricing (2025) gives flexibilityâStarter ($29, 1 project) covers hobbyists, while Standard ($208, 20 projects) serves agencies. Site Audit crawls your site for technical SEO issues, and Rank Tracker monitors keyword positions. Ahrefs is an investment (no free tier), but for serious SEO work, it pays for itself by helping you rank higher and drive organic traffic.
Key Features
Pros & Cons
Pros
- ⢠Most comprehensive backlink database
- ⢠Accurate keyword data and metrics
- ⢠Intuitive interface and workflows
- ⢠Excellent educational resources
- ⢠Fast crawler updates frequently
- ⢠Strong historical data
Cons
- ⢠Expensive for beginners ($108+ realistically)
- ⢠No free tierâmust pay to try fully
- ⢠Learning curve for all features
- ⢠Credit system can be confusing
- ⢠Affiliate program exists but not heavily promoted
- ⢠Overkill for simple sites
Best For
Quick Info
- Category
- marketing
- Pricing Model
- subscription
- Starting Price
- From $29
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