SurveyMonkey

Online surveys and forms, from a free plan to team research

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About SurveyMonkey

SurveyMonkey has been around since 1999 and is the default survey tool in many companies, which is largely why people pick it. Reviewers on Capterra and GetApp most often praise how quickly a survey can be built from templates and how readable the results are, and support gets good marks. The recurring complaint is cost: paid plans are expensive for one person, the cheap tier is tied to an annual commitment, and the month-to-month plan costs several times more per month. The free plan is limited enough that comparison articles describe it as a trial rather than something to run real research on, with a short question cap, hidden responses past a small per-survey limit, and restricted exports. Free tools such as Google Forms cover simple surveys at no cost, so SurveyMonkey earns its price mainly when you need its analysis features, logic, and a familiar format for respondents. See the pricing section for current plans.

Key Features

Surveys, forms, polls, and quizzes with templates and pre-written questions

Build with AI from a written prompt

Collectors: web link, email invitation, social, QR code, and website embed

Skip logic, piping, and, on higher plans, block randomization and advanced branching

Quiz scoring and custom quiz feedback

Exports, crosstabs, statistical significance, and multi-survey analysis

Analyze with AI and thematic analysis on Advantage and above

Payments on surveys

200+ integrations, including Slack, HubSpot, Microsoft Teams, Mailchimp, and Zapier

Team roles, shared assets, and consolidated billing on team plans

Pros & Cons

Pros

• Quick to learn: building a survey from templates and the question bank is straightforward, which reviewers mention most often
• Results are easy to read, and paid plans add crosstabs, significance testing, and exports
• Mature, widely recognized product that respondents and stakeholders already trust
• Reviewers rate customer support well
• Wide integration list, including Slack, HubSpot, Mailchimp, and Zapier

Cons

• Expensive for individuals: the practical paid entry is an annual plan, and month-to-month Standard costs several times more per month
• Free plan works more like a trial than a usable tier: short question cap, hidden responses past a per-survey limit, limited exports
• Free alternatives such as Google Forms cover simple surveys with no response limits
• Advanced logic, white-labeling, and some analysis features sit on the higher-priced plans
• Response allowances are limited, with extra responses billed separately on paid plans
• Per-user licensing: each account is for one person, and team plans need at least 3 seats

Best For

Teams that need credible, professional surveys with solid analysis and have budget for it Customer and employee feedback programs that run on a regular schedule Researchers who need logic, crosstabs, and multilingual surveys Not ideal for: one-off or simple surveys, tight budgets, or anyone whose needs fit Google Forms or Tally