QuickBooks Online

Accounting software for small business

From $30/mo

About QuickBooks Online

QuickBooks Online is the accounting software accountants recommend—and often require. With 80%+ market share among small businesses, it's the de facto standard for double-entry bookkeeping, invoicing, expense tracking, and financial reporting. Bank feeds automatically categorize transactions, while the ecosystem includes integrated payroll, payment processing, and tax filing. The learning curve is real but worthwhile: your accountant will thank you, and tax time becomes straightforward. Simple Start ($30/month) covers basics for solopreneurs; Essentials ($60) adds bill management and multiple users; Plus ($90) includes inventory and project profitability; Advanced ($200) adds custom workflows and dedicated support. Frequent 50% discounts available for new subscribers.

Key Features

Automatic bank feed categorization with AI suggestions

Professional invoicing with payment acceptance

Comprehensive financial reporting (P&L, Balance Sheet, Cash Flow)

Integrated payroll processing (additional cost)

Receipt capture and expense tracking mobile app

Tax preparation and quarterly estimates

Pros & Cons

Pros

• Industry standard—accountants know and prefer it
• Comprehensive feature set for growing businesses
• Excellent integration ecosystem (750+ apps)
• Bank feeds and AI categorization save hours
• Strong mobile app for on-the-go management

Cons

• Expensive compared to alternatives like Wave
• Interface can feel overwhelming for beginners
• Aggressive upselling to additional Intuit services
• Price increases common after promotional period

Best For

Small businesses needing accountant-approved software Companies requiring inventory management Businesses with employees needing integrated payroll Service businesses tracking project profitability