Gumroad

Sell anything directly to anyone

From $0/mo

About Gumroad

Gumroad is the OG creator economy platform, enabling anyone to sell digital products with zero setup. Upload your ebook, course, software, or music, set a price, share the link—done. The platform handles payments (Stripe/PayPal), delivery, and customer management. Gumroad's unique advantage is the Discover marketplace: a built-in audience where potential customers browse and find products, providing organic discovery other platforms lack. Pricing changed dramatically in 2023: no more monthly fees, just a flat 10% fee on sales (down from previous tiers). This made Gumroad more expensive at scale but eliminated the monthly cost barrier for new creators. Features include pay-what-you-want pricing, memberships/subscriptions, email marketing to customers, license keys for software, and analytics. Limitations: checkout pages have Gumroad branding, customization is minimal, and the 10% fee becomes significant for high-volume sellers. For serious creators, Paddle (lower fees, merchant of record) or Lemon Squeezy may offer better value at scale. Gumroad remains the simplest option for getting started selling digital products immediately.

Key Features

Digital product hosting and delivery

Gumroad Discover marketplace for organic traffic

Memberships and subscription billing

Built-in email marketing to customers

Pay-what-you-want pricing option

License key generation for software

Discount codes and offer stacking

Analytics and sales tracking

Affiliate program for products

Pros & Cons

Pros

• Simplest setup in creator economy—minutes to first sale
• Built-in Discover marketplace provides organic traffic
• No monthly fees—only pay when you sell
• Email marketing included at no extra cost
• Handles sales tax collection automatically
• Established platform trusted by creators

Cons

• 10% fee is high compared to alternatives at scale
• Limited checkout customization—Gumroad branding visible
• Basic analytics compared to dedicated e-commerce platforms
• No merchant of record (you handle taxes)
• Customer support can be slow
• Fewer features than Shopify or dedicated course platforms

Best For

Creators selling their first digital product Writers selling ebooks and templates Artists selling digital art and assets Developers selling software and tools Anyone who values simplicity over customization