Plausible
Simple and privacy-friendly alternative to Google Analytics
About Plausible
Plausible is a lightweight, open-source web analytics platform that provides simple, privacy-friendly analytics without cookies or personal data collection. Unlike Google Analytics with its overwhelming complexity, Plausible shows all your key metrics on a single page - visitors, page views, bounce rate, visit duration, and top pages/sources. The script is incredibly lightweight (<1KB), loads fast, and doesn't slow down your site. Because Plausible doesn't use cookies or collect personal data, you don't need cookie consent banners, making it fully GDPR, CCPA, and PECR compliant out of the box. The platform is open source, can be self-hosted, and offers features like goal tracking, custom events, and email reports.
Key Features
Pros & Cons
Pros
- • Privacy-focused, no cookie consent needed
- • Extremely simple and focused
- • Lightweight, doesn't slow site
- • Beautiful, clean UI
- • Open source
Cons
- • No free tier (but affordable)
- • Limited features vs Google Analytics
- • Fewer integrations
- • No user tracking/profiling (by design)
Best For
Quick Info
- Category
- marketing
- Pricing Model
- subscription
- Starting Price
- From $9
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