Moz Pro

SEO software designed to help you win

From $99/mo

About Moz Pro

Moz Pro is one of the original SEO toolsets, founded by Rand Fishkin in 2004 and known for creating the Domain Authority (DA) metric that became an industry standard. The platform offers a complete SEO workflow: Keyword Explorer for finding keywords with difficulty scores, Rank Tracker for monitoring positions, Site Crawl for technical audits, Link Explorer for backlink analysis, and On-Page Grader for content optimization. Moz's educational content (Whiteboard Friday, Beginner's Guide to SEO) makes it approachable for SEO newcomers. However, Moz has lost ground to Ahrefs and SEMrush in recent years—its link index is smaller, data updates less frequently, and some features feel dated. Standard plan ($99/mo) covers small businesses; Medium ($179/mo) adds more keywords and sites. Moz still excels at educational resources and has a loyal community. Best for SEO beginners who value learning resources, agencies using DA as a client-facing metric, and teams who prefer Moz's more straightforward interface over Ahrefs' complexity.

Key Features

Keyword Explorer with difficulty and opportunity scores

Rank Tracker for monitoring search positions

Site Crawl for technical SEO audits

Link Explorer for backlink analysis

On-Page Grader for content optimization

Domain Authority (DA) industry-standard metric

Competitive analysis and SERP features tracking

Custom reporting and white-label options

MozBar browser extension included

Pros & Cons

Pros

• Domain Authority metric is industry standard
• Excellent educational content and community
• More beginner-friendly than Ahrefs/SEMrush
• Straightforward interface
• Good customer support
• MozBar extension useful for quick checks

Cons

• Smaller link index than Ahrefs
• Data updates less frequently than competitors
• Fewer features than SEMrush
• Expensive for what you get vs. alternatives
• Has lost market position in recent years
• Some tools feel dated

Best For

SEO beginners who value learning resources Agencies using DA as a client metric Teams wanting simpler interface than Ahrefs Small businesses doing basic SEO Moz community members