Mixpanel
Product analytics for user behavior tracking
Freemium
About Mixpanel
Mixpanel is the leading product analytics platform for understanding user behavior in web and mobile apps. Track events, analyze funnels, measure retention, run A/B tests, and segment users based on behavior. Unlike page-view analytics, Mixpanel focuses on tracking what users actually do - clicks, form submissions, purchases, and custom events. Used by over 6,000 companies to drive product decisions.
Key Features
Event tracking
Funnel analysis
Retention reports
User segmentation
A/B testing
Cohort analysis
Pros & Cons
Pros
- • Powerful analysis
- • Event-based tracking
- • Great for SaaS
- • Free tier available
Cons
- • Complex for beginners
- • Can get expensive
- • Requires developer setup
Best For
SaaS products Mobile apps Growth teams Product managers
Pricing Plans
Free Free
- ✓ 100K monthly events
- ✓ 60-day data retention
Growth $25/mo
- ✓ Unlimited events
- ✓ Unlimited retention
- ✓ Group analytics
Quick Info
- Category
- marketing
- Pricing Model
- freemium
- Starting Price
- From $0
Similar Tools
Learn More
📚 Related Guides
✨ Get Recommendations
Not sure if Mixpanel is right for you? Get AI-powered recommendations tailored to your needs.
Build Your Stack