M
Mixpanel
Product analytics for user behavior tracking
Freemium 0
About Mixpanel
Mixpanel is the leading product analytics platform for understanding user behavior in web and mobile apps. Track events, analyze funnels, measure retention, run A/B tests, and segment users based on behavior. Unlike page-view analytics, Mixpanel focuses on tracking what users actually do - clicks, form submissions, purchases, and custom events. Used by over 6,000 companies to drive product decisions.
Key Features
Event tracking
Funnel analysis
Retention reports
User segmentation
A/B testing
Cohort analysis
Pros & Cons
Pros
- • Powerful analysis
- • Event-based tracking
- • Great for SaaS
- • Free tier available
Cons
- • Complex for beginners
- • Can get expensive
- • Requires developer setup
Best For
SaaS products Mobile apps Growth teams Product managers
Quick Info
- Category
- marketing
- Pricing Model
- freemium
- Starting Price
- From $0
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