Mailchimp
Turn emails into revenue
About Mailchimp
Mailchimp is the world's most popular email marketing platform, trusted by millions of businesses. Beyond email, it offers landing pages, social media ads, and CRM features. The drag-and-drop editor makes creating beautiful emails easy for non-technical users, while advanced features like segmentation and multivariate testing serve power users. With 150+ new features added in 2024 including AI-powered tools, Mailchimp continues to innovate. While it's more expensive than newer alternatives, the platform's reliability, extensive integrations, and proven track record make it a safe choice for businesses serious about email marketing.
Key Features
Pros & Cons
Pros
- • Industry leader with proven reliability
- • Excellent template library
- • Strong deliverability rates
- • Comprehensive feature set
- • Great for e-commerce
Cons
- • More expensive than alternatives
- • Free tier very limited (500 contacts)
- • Can be overkill for simple needs
- • Pricing jumps quickly with contacts
- • Only referral credits, no affiliate program
Best For
Pricing Plans
- ✓ Up to 500 contacts
- ✓ 1,000 sends/month
- ✓ Email support for 30 days
- ✓ Basic templates
- ✓ Marketing CRM
- ✓ Up to 500 contacts
- ✓ A/B testing
- ✓ 24/7 email & chat support
- ✓ Custom branding
- ✓ 3 seats
- ✓ Advanced audience insights
- ✓ Behavioral targeting
- ✓ Custom templates
- ✓ 5 seats
- ✓ Retargeting ads
- ✓ Advanced segmentation
- ✓ Multivariate testing
- ✓ Phone support
- ✓ Unlimited seats
- ✓ Comparative reporting
Quick Info
- Category
- marketing
- Pricing Model
- freemium
- Starting Price
- From $0
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