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Mailchimp

Turn emails into revenue

Freemium 0

About Mailchimp

Mailchimp is the world's most popular email marketing platform, trusted by millions of businesses. Beyond email, it offers landing pages, social media ads, and CRM features. The drag-and-drop editor makes creating beautiful emails easy for non-technical users, while advanced features like segmentation and multivariate testing serve power users. With 150+ new features added in 2024 including AI-powered tools, Mailchimp continues to innovate. While it's more expensive than newer alternatives, the platform's reliability, extensive integrations, and proven track record make it a safe choice for businesses serious about email marketing.

Key Features

Drag-and-drop email builder
Marketing automation
Audience segmentation
A/B testing
Landing pages
Social media ads integration
AI-powered content tools
Analytics and reporting

Pros & Cons

Pros

  • • Industry leader with proven reliability
  • • Excellent template library
  • • Strong deliverability rates
  • • Comprehensive feature set
  • • Great for e-commerce

Cons

  • • More expensive than alternatives
  • • Free tier very limited (500 contacts)
  • • Can be overkill for simple needs
  • • Pricing jumps quickly with contacts
  • • Only referral credits, no affiliate program

Best For

E-commerce businesses Established brands Marketing teams Businesses with large email lists Companies needing all-in-one marketing

Quick Info

Category
marketing
Pricing Model
freemium
Starting Price
From $0

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