IFTTT

Simple automation for personal tasks and smart home devices

Freemium 0

About IFTTT

IFTTT (If This Then That) is the automation tool for personal productivity and smart home enthusiasts, not businesses. With 700+ service integrations including Google Assistant, Alexa, Philips Hue, and IFTTT-exclusive IoT devices, it excels at simple trigger-action automations ('applets') like 'If I enter a location, then turn on lights' or 'If I tweet, save to Spreadsheet.' The free tier dropped from 5 to 2 applets, pushing users to Pro ($2.49/month, 20 applets) or Pro+ ($8.49/month, unlimited applets + filter code). Unlike Make or Zapier, IFTTT lacks complex business logic—no multi-step workflows or enterprise integrations. It's perfect for casual users automating personal tasks and smart devices, but businesses outgrow it quickly. The cheapest automation option, but least powerful.

Key Features

700+ integrations (Google, Alexa, smart home devices)

Simple trigger-action applets (If This, Then That)

Smart home automation (lights, thermostats, cameras)

Social media cross-posting and archiving

Location-based triggers

Multi-action applets (Pro and above)

Filter code for custom conditions (Pro+ only)

Unlimited actions per applet (Pro and above)

Pros & Cons

Pros

• Cheapest automation option: $2.49/month for 20 applets
• Perfect for smart home device integrations
• Incredibly simple interface—easiest to learn
• Strong IoT device support (many IFTTT-exclusive integrations)
• Great for personal productivity and social media automation

Cons

• Free tier severely limited (only 2 applets)
• Lacks complex business logic (no branching, loops, or data transformation)
• Only 700 integrations vs Zapier's 6,000+ or Make's 1,500+
• Not suitable for business workflows or team collaboration
• No multi-step workflows or conditional branching (except filter code in Pro+)

Best For

Smart home enthusiasts automating IoT devices Individuals managing personal productivity tasks Social media managers doing simple cross-posting Budget-conscious users needing basic automation