Dub

Open-source link management platform for modern marketing teams

From $0/mo

About Dub

Dub provides a comprehensive link management infrastructure that goes well beyond basic URL shortening. Teams can create branded short links with custom domains, generate QR codes, and track detailed click analytics including geolocation, device, browser, and referrer data. The platform offers a powerful API and SDKs for programmatic link creation, making it easy to embed into marketing workflows and applications. Dub's open-source nature means self-hosting is an option for privacy-conscious teams. Its link-in-bio feature and deep link support make it versatile for social media campaigns. The free tier is competitive with generous limits, and the team ships features rapidly.

Key Features

Custom branded short links with own domain

Detailed click analytics (geo, device, browser, referrer)

QR code generation with custom branding

Link-in-bio pages

Deep links for mobile app routing

Link expiration and password protection

Open-source and self-hostable

Pros & Cons

Pros

• Open-source with active development and transparent roadmap
• Analytics depth rivals paid competitors like Bitly at lower price
• Clean, modern UI that's genuinely enjoyable to use
• API-first design makes programmatic link management straightforward

Cons

• Free tier's 25 links/month limit is quite restrictive for active marketers
• Newer platform — less battle-tested than Bitly for enterprise scale
• No native social media scheduling — purely link management
• Self-hosting requires technical expertise to maintain

Best For

Marketing teams running multi-channel campaigns Developers needing link management API integration Startups wanting branded links without Bitly's pricing Privacy-focused teams preferring self-hosted options