Campaign Monitor

Beautiful email marketing for agencies and brands

From $13/mo

About Campaign Monitor

Campaign Monitor (part of Marigold) is a premium email marketing platform focused on design quality and reliable deliverability, serving 250,000+ businesses. Its Visual Journey Designer supports behavioral smart triggers and automated sequences, with AI Email Booster and Segment Mapper tools added in 2025. The drag-and-drop builder and library of designer templates make it a standout for brand-conscious marketers. Agencies benefit from multi-client account management and white-label reseller options with template locking across brands — unmatched by Mailchimp or Brevo for multi-brand workflows. Pricing starts at $13/month (Lite) for 500 subscribers, but scales steeply by contact count: at 25,000 contacts, Essentials ($199/mo) costs more than ActiveCampaign at comparable feature levels. Automation lacks depth versus ActiveCampaign or Drip — no advanced conditional branching, lead scoring, or complex behavioral triggers. Not suitable for teams needing deep marketing automation, landing page builders, or SMS campaigns.

Key Features

Visual Journey Designer — non-linear behavioral workflow builder with smart triggers

Drag-and-drop email builder with 100+ professional designer templates

AI Email Booster — AI-assisted subject line and copy optimization

Segment Mapper — AI-powered audience targeting and behavioral segmentation

Multi-client account management — agencies manage unlimited brands from one login

Template locking — prevent clients from breaking brand guidelines in shared templates

Engagement-based segmentation — target by opens, clicks, and page visits

250+ integrations including Salesforce, Shopify, WordPress, and Zapier

Pros & Cons

Pros

• Best-in-class email templates — unmatched design quality among email tools
• Agency multi-client management with white-label and template locking features
• Reliable deliverability — consistently above-average inbox placement rates
• Clean, intuitive interface with minimal learning curve for non-technical users
• 250+ integrations covering most marketing and CRM stacks

Cons

• Expensive at scale — 25,000 contacts on Essentials costs $199/mo vs $65/mo on Brevo
• Automation depth lags behind ActiveCampaign — no lead scoring or advanced branching
• No built-in landing page builder unlike Mailchimp, Klaviyo, or Brevo
• A/B testing available only on higher-tier plans
• No native SMS or push notification support

Best For

Design agencies managing email for multiple brand clients needing template locking E-commerce brands prioritizing visual email quality over deep automation features Marketing teams needing polished campaigns without Adobe Creative Cloud or designer skills Mid-size businesses with moderate list sizes wanting premium deliverability Teams already in the Marigold ecosystem needing unified multi-brand campaign management