Craft

Built for digital devices from the ground-up

Freemium

About Craft

Craft is a beautifully designed document editor that sits between simple note apps (Apple Notes, Bear) and complex tools (Notion, Obsidian). Built natively for Apple platforms, Craft feels fast and polished in ways web-based competitors can't match. The block-based editor supports rich content—text, images, code, embeds, and nested pages—while maintaining an elegant, distraction-free interface. Real-time collaboration works seamlessly, and Craft's sharing is exceptional: export any document as a beautiful, hosted webpage with one click. The 2024-2025 updates added Craft AI assistant for writing help, improved tables, and enhanced cross-linking between documents. Free tier includes 1,000 blocks and core features; Pro ($5/mo) unlocks unlimited blocks, version history, and offline access. While Craft has web and Windows apps, the experience is clearly optimized for Mac and iOS. Best for Apple users who want Notion-like features without the complexity, teams creating client-facing documents, and anyone who values design alongside functionality.

Key Features

Block-based editor with rich content support

Native Mac, iOS, and iPadOS apps (fast and responsive)

Real-time collaboration with presence indicators

One-click publish as hosted webpages

Craft AI assistant for writing and summarization

Nested pages and wiki-style linking

Beautiful templates for different use cases

Export to Markdown, PDF, Word, and more

Deep Apple ecosystem integration (Shortcuts, Widgets)

Pros & Cons

Pros

• Stunning design—best-looking note app available
• Native Apple apps are fast and responsive
• One-click web publishing is exceptional
• Real-time collaboration works seamlessly
• Affordable Pro tier at $5/month
• Active development with frequent updates

Cons

• Best experience is Apple-only
• Web and Windows apps feel like afterthoughts
• Block limit on free tier can be restrictive
• Less powerful than Notion for databases/tables
• Smaller community and fewer integrations
• No offline on free tier

Best For

Apple users wanting beautiful, fast note-taking Teams creating polished client-facing documents Personal knowledge management with visual focus Writers and content creators valuing design Anyone who found Notion too complex